WebIn Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly … WebIn Contagious , Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become …
Book Summary - Contagious: Why Things Catch On
WebAccording to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. Contagious is filled with fascinating information drawn from Berger's research. You will be surprised ... WebJun 14, 2016 · Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 … raymond \u0026 ruth perelman school of medicine
Contagious Why Things Catch On By Jonah Berger …
WebMar 5, 2013 · I have a great respect for S&S, and even more so now for having published such an incredible book and such a worthy author. Berger's weaving of business, psychology and marketing strategies make for such a captivating read, and the concepts of which are truly contagious in themselves. I found myself unable not to share the things I … WebFeb 11, 2013 · Jonah Berger, author of “Contagious: Why Things Catch On,” weighs in on why cats go viral, whether Twitter’s Vine will die out, if the Nike FuelBand is a flash in the pan, and the steps to ... Web1-Page Summary 1-Page Book Summary of Contagious. In Contagious, marketing expert Jonah Berger argues that the driving force behind products and ideas catching on—or, … raymond\\u0027s adventures